# Creatives have already lost their jobs

Go back to [[Week 3 - Introduction]]


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They agree with the general concensus that two things will keep journalists in a job despite automation:
- Creativity
- New roles created by new technology

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	In addition, it is obvious that the emergence of new tech-nologies  and,  consequently,  opportunities  for  the  imple-mentation of new tasks, on the contrary, add work in which journalists can be involved and integrated in a large mech-anism of a so-called hybridof a human laborand input of automated  systems. Although,  almost  every  activity is stated to have a partial potential for automation, a compo-nent of  creativity  is  the  buffer  mitigating  the  crisis  in  the industry and, despite the competition from the automation, journalists would continue to be in demand in their profession.


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A New Test of Artificial Intelligence - Should the Media Industry Be Afraid?

Go back to the [[Readings list]] or the [[Master of Philosophy - Main Page]]

Reference: Horska, K. (2020). A New Test of Artificial Intelligence: Should the Media Industry Be Afraid? Science and Education a New Dimension. Humanities and Social Sciences, VIII(39).

The [relevant section is available here.](http://seanewdim.com/uploads/3/4/5/1/34511564/httpsdoi.org10.31174send-hs2020-231viii39-06.pdf)